Saturday 6 December 2008

SeeThru Business

Spending a lot of time these days talking about transparency and the impact this will have on the future shape of business.


It is digi-tech driven of course. One of the most significant developments in the last few years has been the erosion of organisational boundaries. For example, organisations fully engaged in the digital space accept that what they say internally has to match their external statement and vice versa. It is a truism, but employees are always the most avid consumers of external media comment about their business along with other key stakeholders. So it must be desirable to ensure that information and comment flows freely across organisational barriers.

Typically these organisations embrace social media , shared workspace, collaborative environments, and the smartest forms of customer relationship management and influencer marketing. All point towards openess and transparency.

This level of engagement will ultimately be the most successful. Because these organisations will be the most adaptive, creative and the most able to respond to their market place and their operating environment.




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